Data Solutions Manager - Entech Network Solutions, LLC.
: Non-Executive Management
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The Data Solutions Manager sits between sales and the inventory management team as the subject matter expert in data provider capabilities and aligning those capabilities to client needs. The Data Solutions Manager is the expert in the data landscape and will consult with internal teams on data onboarding, platform integrations, testing framework, audience activation and audience insights. The Data Solutions Manager will directly oversee 2 data partnership analysts, individual contributors, and will report to the VP of Partnerships. The Data Solutions Manager should have in-depth experience working within one or more DMPs, extensive experience leveraging 3 party audiences and the ability to translate audience strategies into higher level business needs. We are seeking someone with true desire to drive innovation and thought leadership through the use of data. Responsibilities: Lead a two person team in negotiating data pricing and manage day-to-day data vendor relationships Responsible for managing proposals for data solutions and execution on platform across multiple clients in various verticals (restaurants, CPG, entertainment, retail etc.) Oversee DMP segment intake process and platform permissions; facilitate onboarding of online and offline client data Spearhead the implementation of any technical integrations, from a business standpoint, providing thoughtful ongoing feedback to Product and Tech teams Responsible for the ongoing management, development, and growth of data/DMP partnerships post integration; maintain master taxonomy and rates across all partners Analyze and identify key insights and use those to drive internal knowledge sharing with cross functional teams; proactively identify opportunities to enhance audience/3 party data effectiveness Communicate with data partners regarding platform updates, changes or limitations Provide thought leadership around partner selection pros, cons and guidance on usage Work with Sales Planning on new client opportunities and ensure overarching data strategy ties in with business objectives Share best practices and POVs with Sales, Yield, Product and Analytics teams Proactively seek opportunities to operationalize workflow and develop readily available segments/bundles to ease speed to market Create long- and short-term roadmap with all current and new data providers to ensure we maintain leadership in the market with alphas, betas and unique solutions Ideal candidate Comes from a DMP or overseeing DMP/ audiences at a client, publisher, agency Manages a team Must have experience working with at least one or more of the following DMPs/ 3 party audiences (some, not all): Krux/Salesforce, Oracle/Bluekai, ComScore, Pushspring, MedData, Adobe, NCS, Acxiom, Factual, Ibotta, Liveramp, M1, Lotame Experience/knowledge create audiences within the DMP, push them to a platform (DBM, Facebook etc.) and understand the technical requirements of doing so 5-8 years experience not mandatory but need someone who understands audience curation Hands-on-keys DMP operational administration and know how required Must have a deep understanding of audience curation, types of audiences, DMP integrations and how this all fits into a larger marketing strategy