Job Description Posted at 2019-07-18 07:00:00 Full time R_727460 Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion. If you enjoy working in a creative, fast-paced environment, then we would love to hear from you Position Overview: As our Director, Digital Marketing, you'll evolve and optimize our digital strategy to support exponential business growth. Reporting to the VP, Consumer Marketing, you will work closely across our robust marketing, content, ecommerce and other internal teams to drive critical activities supporting acquisition, expansion and retention initiatives. Main Responsibilities Include but Arent Limited to: Lead strategy and manage all digital marketing channels supporting ecommerce business and in-store initiatives ensuring campaigns are driving qualified traffic at optimized ROAS. Channel responsibility includes: paid search, Google Shopping, organic search, affiliate programs, paid social, and display. Manage development of marketing channel plans and goals to meet performance targets and ensure alignment with fiscal budgets and forecasts. Manage and optimize channels to hit sales targets effectively and efficiently; optimize and structure existing channels with the latest best practices and continuously test new acquisition channels and strategies Develop strategies and implementation plans for new program initiatives with a focus on a more personalized one-to-one customer relationship and specific customer journeys across multi touchpoints to lead customer-focused marketing initiatives designed to drive improved conversion and retention Mastery of leading ad industry tools & technologies (e.g. ad servers, DSPs & UIs, Google & YouTube, Tag Management, Affiliate platforms) and ability to partner internally to drive expert outcomes required constant exploration of innovative approaches and opportunities Test and improve campaign creative, copy, and audience targeting/segmentation to ensure campaign optimization Analyze results of all campaigns, using learnings to optimize campaign performance and set future test plans, create and refine actionable audience targets and promotions. Synthesize information to clearly communicate key learnings, actionable strategy, and recommend new opportunities to leadership. Identify new sources of customer acquisition and profit via new partners new strategies and emerging channels. Manage external agency partners, conduct agency reviews and select agency partners as needed Support retail & outlet marketing teams with specific drive to store digital strategies and tactics Partner closely with cross-functional teams (CRM, Retail, Creative, etc.) to improve processes to ensure proper messaging, timing and execution of campaigns across paid channels Lead and mentor team consistently driving learning, growth, and innovative thinking Qualifications: Bachelor's degree required 8 years of digital marketing experience for a brand with a heavy focus on paid search/paid social social/affiliate strong performance (ROAS-focused) marketing experience required Strong analytical skills, comfortable using data to drive decision-making Solid knowledge of the complete digital marketing landscape and a history of success managing digital marketing programs that drive business results Proven ability to effectively manage agency partners DMP experience a plus Ability to lead thinking and develop strategy but willing to be hands-on as needed Strong problem-solving skills, especially when dealing with ambiguity Excellent oral and written communication skills, strong interpersonal skills Hands-on experience working with: Omniture, Google Analytics, CMS platforms, Google AdWords and other relevant marketing systems We are an Equal Opportunity Employer M/D/F/V
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