Director, Lead Generation/ABM - New York

Compensation

: $192,290.00 - $192,290.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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Director, Lead Generation/ABMNew YorkMarketing ?? Demand Generationfull-timeAbout usAt WorkFusion, we??re building products that are changing the world and transforming the workplace, for the better. Our software automates data intensive repetitive processes so people can be freed from the mundane to pursue the meaningful, while companies can grow faster and profit further. Our teams are dedicated to providing AI-powered automation software for all business types, ranging from startups to large enterprises with particular focus on banking, insurance, retail, consumer products, healthcare, energy, high-tech and transportation industries. We are the top-rated company in our space and are growing at record pace. Our headquarters are in New York with operations across the world.This is an opportunity for a rising superstar to lead ABM, a core element of our go-to-market strategy, as well as help establish a robust B2B marketing operations function at WorkFusion. About youReporting to the Chief Marketing Officer, the ideal candidate will be first and foremost a forward thinking, self-driven analytical marketer with innate positive attitude and demonstrated ability to operate and achieve results in a rapidly growing entrepreneurial B2B software environment. You will be responsible for creating and executing a top-to-bottom high-octane account-based marketing (AMB) strategy at WorkFusion, with the objective of creating qualified leads within our target markets that convert into a robust and measurable sales pipeline. You will work cross-functionally to define our target customers for ABM, buyer??s journey, marketing and sales strategies, analyze performance data and continue to build and refine the overall ABM strategy. This will be accomplished using the following core disciplines:Segmentation: Strong understanding and analysis of target markets, segments and accountsBuyer personas: Knowledge of buyer personas by role and power in the org and buying structureMarketing content: The right content shared with the right buyers in the right context and channelsMarketing operations: Customer lifecycle management, lead scoring, lead routing, marketing attribution, database and platform managementTo succeed in this role, you will work closely with our global go-to-market teams, from product marketing, creative and event marketing to sales, social and digital products to ensure that we are creating effective content and engaging our audience segments with the right tools to generate maximum measurable high quality lead generation and conversion.Importantly, you will be naturally inclined and excel at capturing, sharing and employing marketing operational analytics to drive effective content and distribution methods to attain continuous improvements in demand efficiency and pipeline generation. Additionally, you will help drive operational alignment between marketing and sales operations teams. Key responsibilities? Responsible for all marketing processes including operationalizing go-to-market strategies, marketing planning, campaign and program planning, MAP campaign execution, campaign attribution, funnel management and lead scoring, marketing to sales hand-off, lead qualification and conversion? Function as the technical expert on the marketing tech stack including Eloqua and Salesforce; Evaluate new technologies and applications to improve and optimize marketing performance? Own all digital and ABM marketing analytics - develop, maintain and improve marketing dashboards to track key success metrics for team and leadership? Develop tracking and reporting methodology, leveraging Eloqua, Google Analytics, Salesforce and other tools to report on performance at the account, asset and campaign level, and across all touchpoints and channels; recommend improvements based on results? Drive our testing methodology and calendar to ensure we are constantly in ??test and learn? mode; document strategies and processes in a simple way and own ongoing maintenanceQualifications/Experience? 5-7 years of marketing experience in a high-growth B2B software / SaaS environment with strong knowledge and expertise in ABM and B2B go-to-market methodologies ? Advanced hands-on experience with Salesforce.com and Eloqua, data visualization platforms and Google Analytics? Expert in ABM, demand generation and marketing operations best practices? Extensive background in data management and health including database unification, compliance, governance, quality, and measurement? Demonstrated success using digital tools and segmentation strategies to drive tangible improvements in lead quality and pipeline volume ? Ability to identify opportunities to maximize demand creation, pipeline contribution, and sales opportunity acceleration? Excellent project management skills and commitment to deadlines and process, with demonstrated ability to build great digital products on time and with singular focus on demand and revenue generation? Ability to communicate across the org, navigate ambiguity, and manage competing priorities * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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