Head Of Product Marketing

Compensation

: $77,920.00 - $127,920.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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Our client is hiring a seasoned Product Marketing professional with solid SaaS experience to lead Product Marketing for a well-funded and rapidly expanding start-up that specializes in delivering turnkey video advertising solutions for all social media channels.


They are currently operating as a managed service solution for brands and agencies. The next step in their journey is to open the platform to a self-service audience to scale their business. They are looking for a seasoned PMM to drive this forward. In this role, you will be working with top-tier Product Design, Marketing, Engineering, Business, Data and Product Engagement colleagues. The ideal candidate is the will help inform what the product should be developing a clear understanding of the market needs and competitive offerings.

Responsibilities:

? Lead global go-to-market strategy for the companys technology platform. Develop positioning and product launch plans including collateral development, content creation and internal and external facing campaigns.

? Manage communication strategy across the companys owned channels to drive platform/product trial and track customer satisfaction. Touchpoints include corporate website, landing pages, email and push notifications.

? Partner with Sales team to develop packages and product o?erings for different customer segments.

? Lead customer research to understand the customer experience and refine the product roadmap. Research may include new feature user testing, focus groups, customer satisfaction surveys.

? Collaborate closely with design and engineering teams to ensure the product roadmap aligns with customer needs and market opportunities.

? Help external-facing teams deliver highly effective product demos, understand new features and promote new product launches.

? Apply insights from dot com, email and platform to constantly improve product marketing strategy and maximize platform usage.

? Be the voice of the customer. Understand customer needs and work with multiple internal teams to ensure we reflect that in everything we do.

Qualifications

? 10 years professional experience, at least 5 years in a Product Marketing position and at least 2 in a leadership position. Ideally with a SaaS product.

? Experience leading cross functional teams and managing up/down.

? Exceptional writing and interpersonal skills with a proven ability to translate complex technical capabilities into simple and compelling benefits.

? Problem-solver, inclined to quickly get to root case and creatively solve challenges.

? Balanced strengths across qualitative and quantitative competencies.

? Excellent organizational skills, highly reliable and proven initiator who needs minimal guidance to achieve goals.

? Implementation-focused, and ready to roll up your sleeves and make an impact.

? Experience with B2B SaaS a big plus.

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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