User Acquisition Specialist (Mobile Apps) - New York
: Information Technology
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Topps is one of the most enduring and respected brands in the United States. We are building a world-class digital group to deliver the highest quality mobile sports and entertainment apps to fans all over the world. We are on a mission to dramatically lift the quality of our apps and modernize the Topps brand.
We are looking for people with the passion, talent and focus to begin creating the highest quality mobile apps around sports properties such as MLB, NFL & NHL, and entertainment brands such as Star Wars, Marvel and Disney. Join our dynamic & entrepreneurial team and be a driving force as we transform one of the most storied entertainment brands into the world leader of digital collectibles.
Why You Will Love It Here:
Work with the worlds top sports and entertainment properties
Work with a passionate, confident and humble team
Fun office atmosphere
Independence and lack of bureaucracy that clears the way for you to do your best work
Competitive compensation & benefits
We build great teams and take care of them
The Topps Apps Division is looking for a User Acquisition Specialist who prides themselves on being a proactive and effective problem-solver, as well as having a strong passion for digital marketing. Someone who understands the importance of data driven decision-making and comprehensively understands the ins and outs of the digital advertising ecosystem. This position would report to the Director of Marketing and will help develop and drive day-to-day user acquisition and retargeting campaigns via multiple channels. These channels include Facebook ad campaigns, 3 rd party ad networks, rewarded video/playables, banner campaigns, digital sponsorships, and several others in an effort to generate qualified downloads of Topps suite of digital trading card apps.
Manage 3 rd Party Ad Network relationships
Research and recommend 3 rd party ad networks to test
Onboard & integrate new ad partners with our attribution platform (Singular)
Supply networks with assets, creative refreshes, tracking links, etc.
Monitor campaign performance and recommend optimizing solutions
Manage budgets and allocate accordingly to strive for optimal ROI