User Acquisition Specialist (Mobile Apps) - New York

Employment Type

: Full-Time

Industry

: Information Technology



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Topps is one of the most enduring and respected brands in the United States. We are building a world-class digital group to deliver the highest quality mobile sports and entertainment apps to fans all over the world. We are on a mission to dramatically lift the quality of our apps and modernize the Topps brand.

We are looking for people with the passion, talent and focus to begin creating the highest quality mobile apps around sports properties such as MLB, NFL & NHL, and entertainment brands such as Star Wars, Marvel and Disney. Join our dynamic & entrepreneurial team and be a driving force as we transform one of the most storied entertainment brands into the world leader of digital collectibles.

Why You Will Love It Here:


Work with the worlds top sports and entertainment properties


Work with a passionate, confident and humble team


Fun office atmosphere


Independence and lack of bureaucracy that clears the way for you to do your best work


Competitive compensation & benefits


We build great teams and take care of them


Summary:

The Topps Apps Division is looking for a User Acquisition Specialist who prides themselves on being a proactive and effective problem-solver, as well as having a strong passion for digital marketing. Someone who understands the importance of data driven decision-making and comprehensively understands the ins and outs of the digital advertising ecosystem. This position would report to the Director of Marketing and will help develop and drive day-to-day user acquisition and retargeting campaigns via multiple channels. These channels include Facebook ad campaigns, 3 rd party ad networks, rewarded video/playables, banner campaigns, digital sponsorships, and several others in an effort to generate qualified downloads of Topps suite of digital trading card apps.

Responsibilities:


Manage 3 rd Party Ad Network relationships


Research and recommend 3 rd party ad networks to test


Onboard & integrate new ad partners with our attribution platform (Singular)


Supply networks with assets, creative refreshes, tracking links, etc.


Monitor campaign performance and recommend optimizing solutions


Manage budgets and allocate accordingly to strive for optimal ROI


Create, manage & optimize in-house marketing campaign efforts


Facebook campaigns, App Store Search Ads, etc.


Research and test interest groups to find new pockets of users


Export campaign performance reports & effectively summarize for department review


Maintain relationship w/ attribution account rep to better utilize platform


Work with marketing graphic designer on concepting new ad creatives based on previous campaign performance data


Provide input to marketing and analytics departments on strategizing future ad spends







2+ years previous User Acquisition or Ad Trafficker experience is required


Previous app marketing experience is recommended


Experience planning, buying and optimizing ROI-based campaigns


Familiarity with Facebook Ads Manager is required


Familiarity with Apple Search Ad & Google AdWords platforms is a plus


Ability to work in a fast-paced, demanding work environment


Proficient in Microsoft Excel


Familiarity with attribution software to influence data-driven decisions


Familiarity with mobile app and industry terms and processes


i.e. installs, retention, CPI, cohorts, IAP, IAM, LTV, ROI, ROAS, CVR, etc.


Knowledge of trends and current events as they relate to the sports & entertainment apps in the Topps Digital suite: NFL, MLB, WWE, Star Wars, Marvel, etc.


Effective communicator with strong writing and communication skills
Associated topics: app, application developer, ios, java, mobile application, mobile developer, object c, objective c, swift, xcode

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