Digital Marketing Manager

Abbott in Santa Clara, CA

  • Industry: Advertising/Marketing/Public Relations - Others
  • Type: Full Time
position filled
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 103,000 colleagues serve people in more than 160 countries. Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 103,000 colleagues serve people in more than 160 countries. **STRUCTURAL HEART BUSINESS MISSION: WHY WE EXIST** Our business purpose is to restore health and improve quality of life through the design and provision of device and management solutions for the treatment of structural heart disease. We aim to lead the markets we serve by requiring the solutions we offer customers provide an improved benefit/risk profile as compared to existing standards of care; a performance threshold that by definition guides and ensures the productive output of our engineering, business development, and clinical research efforts result in outcomes that advance the standard of care. https://www.structuralheartsolutions.com/ **POSITION SUMMARY:** The Digital Marketing Manager _,_ will be responsible for driving the global planning and daily execution of content marketing activities to drive awareness and engagement of HCPs and patients across the entire Structural Heart business unit. To do this, this team member will maintain a broad understanding of Abbott's capabilities and technologies in digital marketing, as well as the latest trends in emerging media and digital channels. The team member will focus on establishing foundational capabilities in digital content strategy, planning, creation, deployment, and optimization. This role will work with cross-divisional marketing services organizations and lead key agency relationships and contractors to create and maintain editorial and campaign calendars to ensure the objectives of Abbott's digital content marketing programs are being met through online, social, mobile, and email channels. This role will reside in Structural Heart headquarters in Santa Clara, California and will be expected to work closely with the Global Marketing leadership team. **KEY RESPONSIBILITIES:** + Leads and executes the development of content marketing planning and execution capabilities across web, online media, social, mobile, and email. + Defines the roadmap for division content management tools and processes. + Serves as the in-house SME for digital content marketing including following corporate governance/compliance, setting divisional content strategy, receiving necessary content approvals as well providing input for design, SEO, and relevant analytics. + Develops and manages templates, assets, and best-practices content development and deployment across the digital ecosystem that results in maximum engagement with segmented audiences. + Plans and executes inbound content marketing campaigns (sometimes directly and sometimes with the operational support of agencies) in support of business strategy utilizing best practices from across our industry and beyond. + Derives actionable insight from analytics tools to constantly test and optimize our content; include A/B testing when applicable. + Possesses deep practical knowledge of these tools, concepts and methodologies within a regulated industry, preferably Medical Device or related healthcare sector. + Works closely with internal digital peers to ensure governance and platform alignment. + Owns media agency and other vendor relationships that apply to content creation and deployment. + Influences and educates stakeholders on digital best practices and insights. **QUALIFICATIONS:** + Bachelor's degree in Business, Marketing, Communications or equivalent. + 8+ years of marketing experience with strong digital emphasis. + 3+ years creating and executing digital strategies/content dev for web, paid, social, and email within med device/healthcare. + Experience in both the HCP and DTC markets + Experience with marketing automation/CRM - Marketo preferred. + Experience working with content management systems and experience working with technical team members (i.e. business analysts, IT and developers) to execute web projects. + Experience executing analytics projects or working in close collaboration with an analytics team (knowledge of Google Analytics, and other analytics programs). + Strong writing, proofing and editing skills within the digitally focused environment including the ability to create shareable content. + Possess thorough understanding of the digital space as it relates to: principles of digital customer experience/UX design, management of digital assets including meta data; social media; paid search and SEO best practices. **KEY ATTRIBUTES CONSIDERED NECESSARY FOR SUCCESS:** + Ability to work collaboratively, internally and externally. + Flawless attention to detail; highly organized. + Ability to manage/prioritize multiple projects and adapt to a changing, fast-paced environment. + Must possess excellent oral and written communication skills. An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com </script>

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