ICBU Head of Global Marketing Alibaba.com (Oswego)

Alibaba Group in Oswego, NY

  • Industry: Advertising/Marketing/Public Relations - Marketer/Market Researcher/Data Analyst
  • Type: Full Time
  • $77,920.00 - 127,920.00
position filled

ICBU Head of Global Marketing Alibaba.com

  • Alibaba.com, the original business within Alibaba Group, is the largest B2B marketplace in the world

a) It connects 60 million buyers and suppliers in 190 countries and regions across 40 major product categories.

b) Its one of the worlds top 3 most-visited business websites

  • Our NYC-based team is rapidly globalizing Alibaba.com, growing it for and among global customers (with an initial emphasis on North American customers), and leading it to triple-digit growth
  • We are expanding our products and services to help small and medium-sized businesses (SMBs) operate more efficiently, grow more rapidly, and empower their local communities
  • Our team is diverse, collaborative, bold, and innovating in a $23.9 trillion global B2B market.

The Alibaba.com North American team is looking for a Head of Global Marketing to lead the acquisition and retention of small business buyers and sellers for Alibaba.com. This position requires dynamic leadership of teams in New York, NY; Hanghzou, China; and San Mateo, CA. It also requires strong relationship management skills, the ability to align and coordinate disparate stakeholders, passion for helping small businesses, and powerful written communication and storytelling skills. Our company is metrics-driven, so you must have keen analytical, problem-solving, and logic skills to measure marketing performance and use insights to guide marketing efforts.

This is a big job for a person ready to lead at a critical time for our company. Weve outlined our ideal candidate below if this sounds like you, get in touch!

Position Introduction

  • Alibaba.com, the original business within Alibaba Group, is the largest B2B marketplace in the world

? It connects 60 million buyers and suppliers in 190 countries and regions across 40 major product categories.

? Its one of the worlds top 3 most-visited business websites

  • Our NYC-based team is rapidly globalizing Alibaba.com, growing it for and among global customers (with an initial emphasis on North American customers), and leading it to triple-digit growth
  • We are expanding our products and services to help small and medium-sized businesses (SMBs) operate more efficiently, grow more rapidly, and empower their local communities
  • Our team is diverse, collaborative, bold, and innovating in a $23.9 trillion global B2B market

Responsibilities:

  • Create a marketing program and manage its execution, including:

a) Brand marketing

b) Product and service marketing

c) Co-marketing

  • Measure the effectiveness of program, optimizing accordingly, and communicating results and decisions
  • Build and manage a de-centralized team of 10+ marketing professionals
  • Work closely with product, sales, and business teams (in NY & globally); collaborate with supplier marketing teams (China)
  • Develop a budget and manage procurement processes
  • Participate in special projects or perform other duties when the situation calls for it; T-shaped employees will thrive here
  • Frequent international travel and socializing ideas with many stakeholders to get support

Expected impact:

  • Build a global marketing strategy from (almost) the ground up
  • Grow an international team of marketers
  • Globalize the program so that marketing in North America, China, and around the world ladder up to a unified strategy
  • Ensure the marketing program is driving business goals; use data and analytics to optimize it for that goal
  • Aggressive (triple digit year-over-year) growth in new customers
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