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If you have the experience and skills we are looking for, please forward a cover letter with salary requirements and a resume to ...@ana.net. Only applicants with salary requirements will be considered. Work samples may be requested.
ABOUT THE ANA:
The?ANA (Association of National Advertisers)?s mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. Growth is foundational for all participants in the ecosystem. The ANA seeks to align those interests by leveraging the 12-point ANA Masters Circle agenda, which has been endorsed and embraced by the ANA Board of Directors and the Global CMO Growth Council. The ANA?s membership consists of more than 1,600 domestic and international companies, including more than 1,000 client-side marketers and nonprofit fundraisers and 600 marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). Collectively, ANA member companies represent 20,000 brands, engage 50,000 industry professionals, and invest more than $400 billion in marketing and advertising annually.?
Measurement for Marketers is a highly ambitious new practice within the ANA, focused on empowering marketing leaders to make optimal and confident decisions in their continuing efforts to fuel growth, and to advancing critical industry measurement priorities through the lens of the marketer.?Measurement for Marketers will also deliver first-rate measurement products and services to ANA members and serve to unify the various silos that currently exist in the measurement ecosystem.???
The EVP position will build and lead the ANA?s Measurement for Marketers function and its core products and services and reports to the Group EVP.??The critical aspects of this role will be to lead strategic initiatives at the industry level for the marketing measurement agenda; galvanize the ANA marketer measurement community to move the next generation of measurement forward; and build, reinvent and execute products and services for ANA members.????
This will also entail building a team and supervising staff to both optimize existing ANA assets devoted to measurement to ensure their full potential and to create new services to highlight measurement and promote networking and engagement.??Finally, it will also require building a close relationship with the Media Rating Council and spearheading the facilitation of an ANA member advisory board.?
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES OF POSITION:
Mobilize Measurement for Marketers and set in motion a transformative measurement movement with ANA members and across the industry.?Drive a robust set of activities which will impact the marketing industry tremendously:
New York, NY
To perform the job successfully, an individual should demonstrate the following competencies:
Qualifying for this position normally requires the following:
COMPETITIVE COMPENSATION PACKAGE:
Comprehensive health and wellness benefits, 401k match, flexible scheduling, generous paid time off program, designated work from home days, summer Fridays, casual dress code, incentives, and rewards.
by Jobble* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.
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