Digital Marketing Manager (Camarillo)

Datastax in Camarillo, CA

  • Industry: Advertising/Marketing/Public Relations - Marketer/Market Researcher/Data Analyst
  • Type: Full Time
  • $80,020.00 - 144,170.00
position filled
The ideal candidate is a data-driven, operational marketing expert with a track record of leveraging digital growth strategies to drive engagement and revenue growth through an omnichannel approach. This includes ownership and execution of digital advertising and social media, and strong management of technology vendors and design agencies. The Digital Marketing Manager represents a key role within the broader Integrated Marketing organization and will work cross functionally across the Creative, Campaign, Mktg Ops, and Analytics teams to employ a unified digital presence for DataStax.

Essential Job Functions :
  • Paid search and social media execution and performance management across all primary channels (AdWords, LinkedIn, Twitter, Facebook, etc.)
  • Drive digital demand generation activities with a keen eye on full funnel optimization and pipeline growth
  • Partnering with web team and operations to support an analytically based marketing culture through proper tracking implementation and data analysis
  • Analyze results across programs, campaigns and segments and make actionable recommendations for improvement
  • Make data driven content development recommendations to broader team
  • Growth global digital presence in key regions through appropriately differentiated strategies and optimization efforts
  • Web technology integration of various marketing data platforms including but not limited to Google Analytics, Marketo, Salesforce and Lytics
Job Requirements:
  • Bachelors Degree in Marketing, Journalism, or equivalent experience
  • Strong analytical, written and verbal communication skills
  • 4-6 years of marketing experience, with at least 2+ years in pure digital developing and executing digital marketing programs
  • Experience with paid media, paid search, display; and agency management
  • Strong proficiency in leveraging paid traffic and search channels for increased digital engagement
  • Strong proficiency in CRO and split testing
  • Experience with Google Analytics, Marketo, Google Optimize, Sprout Social (or similar social management tools)

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