Paid Search Strategist

Compensation

: $192,290.00 - $192,290.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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Digital Matter is a new breed of consultancy that empowers brands to take control of their digital marketing. We provide consulting and services in the areas of performance marketing, optimization, training, data strategy, and analytics. The company is headquartered in New York, with offices in San Francisco and Portland, Oregon. We are currently looking for a Paid Search Strategist to assist with the expansion of Digital Matter's paid search division.


Core Responsibilities

  • Oversight of bid recommendations, execution details, and budgets
  • Develop and optimize keyword lists, analyze search volume, and make recommendations
  • Run search reports to mine for new keywords, creative text ads, pacing and overall spend
  • Assist Search Manager with weekly analysis and insights
  • Write ad creative based on briefing materials, website content, and client direction
  • Traffic, upload, and QA keywords and ads
  • Perform account diagnostic checks
  • Alert manager of under or overspend, traffic abnormalities, and optimization recommendations regarding spend and pacing in client accounts
  • Assist Search manager in testing and launching of new tactics
  • Assist manager with partner/vendor evaluations and meetings



Experience

  • 1-2 years of paid search (PPC/SEM) campaign management experience
  • Hands-on experience planning/buying across Google and Bing using tools such as Google Ads, Bing Ads, and Google Analytics
  • An in-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices
  • Knowledge of 3rd party platforms such as SA 360 (DoubleClick) Kenshoo, Marin.
  • Proficient in Microsoft Excel.
  • Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail


Offer:

  • Competitive salary + year-end bonus tied to Company performance
  • Health insurance including Medical, Dental, and Vision
  • 401K with company contribution
  • Unlimited vacation days
  • Paid parental leave
  • Digital Matter cell phone plan


EOE

M/F/D/V

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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