Email Marketing Manager - New York

Compensation

: $192,290.00 - $192,290.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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This is an amazing opportunity to lead all email marketing initiatives for GenomeWeb. We re looking for a data-oriented marketer to grow subscribers and increase active subscribers and conversion rates. This role reports directly to the Chief Marketing Officer and collaborates with internal teams on all email marketing programs.

Responsibilities

  • Build and manage email campaigns, including setting strategy, testing, launching, and analyzing results
  • Create emails for webinars, surveys, and other marketing efforts
  • Lead creation and execution of all email newsletter campaigns and management of the ESP customer database
  • Analyze and report email KPIs including deliverability, open rates, click rates, conversion rates, and opt-out rate with focus on driving improvement.
  • Plan, execute and report on A/B tests to drive engagement
  • Build engaging lifecycle and triggered email marketing campaigns that drive new customer acquisition and retention
  • Increase subscriber base, active subscribers and conversion rates
  • Identify and leverage data to build consumer segments; implement an approach to reach and engage different segments of users.
  • Troubleshoot technical issues


Basic Qualifications

  • 3+years of general email marketing experience OR 1 year of specific Sailthru email delivery marketing experience
  • Experience working in email delivery platforms (such as Sailthru, Cheetahmail, etc.)
  • Experience developing and tracking/monitoring KPIs and analyzing results.
  • Strong digital and analytical background required
  • Strong time management, attention to detail
  • Comfortable with technology and technical language


Preferences

  • Media/Publishing experience preferred
  • Experience using Sailthru is major plus

by Jobble

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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