Digital Media Strategist- Paid Social

Employment Type

: Full-Time

Industry

: Media



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Looking for an exciting new opportunity to utilize and grow your paid social buying skills?


ICON International, a leader in the Corporate Barter Industry, is seeking a Paid Social Strategist. The Paid Social Strategist will work directly with our client and partner located in their offices in Manhattan. Our client, Discovery Communications is the world s #1 pay TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories.


Our Team

The Media Strategy & Analytics team acts as an internal media agency that handles the strategy, execution, and reporting of all media vehicles with the goal of driving multiplatform viewership of Discovery Inc s TV networks and TV Everywhere streaming services (Discovery, TLC, HGTV, Food Network, Travel, OWN, etc.), along with subscriptions to their direct-to-consumer digital products (MotorTrend, GOLFTV, Dplay).


The Role

This role is a critical position within the Media Strategy and Analytics team, specifically within the Paid Acquisition pod. S/he will be focused on paid social with the goal of efficiently acquiring consumers to Discovery s digital products and generating awareness around key premieres. This includes cost per install and cost per acquisition/subscription. Responsibilities will include working closely with the Acquisition Strategy team to develop and execute paid social (Facebook, Instagram, Twitter, Pinterest, Snap, etc.)


Specific Responsibilities

  • Execute and support paid social campaigns, including but not limited to account setup, strategy development, organization, and management.
  • Execute and manage paid social campaigns with a variety of goals (subscriber acquisition, streams, app installs, video views, etc.).
  • Accountability & ownership with limited supervision of paid social program, successes, and failures for several client accounts.
  • Ensure campaign are executed flawlessly, with an eye on constant optimization.
  • Work with Acquisition Strategy team to gain an understanding of campaign specific goals, build targeting, and executional recommendations.
  • Track, measure, and analyze performance of paid social campaigns.
  • Lead monitoring and reporting of campaign performance and proactively communicate any issues.
  • Review plans and actively apply learnings to create best-in-class executions.
  • Serve as paid social expert, platform partner, and trend-spotter to bring first-to-market social and digital media opportunities that align with business objectives.
  • Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).
  • Responsible for all basic tactical execution and campaign audits.
  • Mentor and effectively delegate tasks and responsibilities to junior members on the team.


Basic qualifications

  • Minimum 2 years managing Paid Social campaigns including (Facebook, Twitter, Snapchat), Including social tracking implementation and reporting.
  • Proven experience with Direct Response paid social campaigns with experience with attribution, conversion tracking, and optimizing towards strict KPI goals.
  • Demonstrated expertise in media strategy and execution within buying platforms (Facebook Business Manager, Twitter Ads IU, etc.), showing the ability to manage multiple campaigns at once.
  • Self-starter, highly motivated, positive demeanor, excellent communicator, and able to juggle multiple assignments simultaneously.
  • Polished with excellent interpersonal and communication skills.
  • Strong verbal and written communication skills.
  • Analytical with a comfort in dealing with numbers and reporting
  • Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours.
  • Understanding of TV Everywhere and the Television ecosystem.
  • Willingness and flexibility to pitch in with various ad-hoc projects to help support the larger Media Strategy & Analytics team. Including cross-functional support to other bid-based buyers (social, programmatic, SEM).
  • Ability to adapt to change and continually evolve skills to meet the everchanging needs of the television industry.
  • Proficient in Microsoft Office systems, specifically in Excel.
  • College degree required.
  • Must have the legal right to work in the United States.


ICON International provides a competitive base salary and excellent benefits including 401(k), profit sharing, and more. For immediate, confidential, consideration, please reply to this ad.

No agencies at this time. EOE


Job Type: Full-time

Salary: $65,000.00 to $70,000.00 /year

by Jobble


Associated topics: art director, co producer, director, executive, floor manager, head writer, president, producer, production, vice president

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