Paid Search and Analytics Specialist
Compensation: $65,235.00 - $127,920.00 /year *
Employment Type: Full-Time
Industry: Advertising/Marketing/Public Relations
About the Role: KSV is looking for a Paid Search and Marketing Analytics specialist. In this dual role, you will develop and execute Paid Search campaign strategy across multiple accounts and platforms. You?ll manage the campaigns on a day-to-day basis and optimize for best performance. Additionally, you?ll support the agency?s analytics practice by analyzing clients? website activity in Google Analytics. You will be a resource for marketing analytics and the agency go-to for technical analytics support. Search Responsibilities: Collaborate with clients and internal agency teams to determine campaign objectives, establish search-specific key performance indicators, adhere to best practices and create timelines Strategize, implement, and manage paid search campaigns on Google Ads and Bing ads, familiarity with Yahoo a plus Develop and continually expand keyword lists and Paid Search ad copy Create strategies and implement tactics for cross channel remarketing utilizing custom website audiences and RLSA Record and manage daily and monthly campaign budgets Ensure success against client goals via ongoing optimization based on performance analysis Develop client-facing Paid Search reports or provide Paid Search performance data for multi-channel client reports Marketing Analytics Responsibilities: Collaborate with Media Buying team to pull and analyze campaign analytics data for multi-media campaigns Set up accounts, custom reports, dashboards, events, and goals in Google Analytics Manage and deploy marketing tags in Google Tag Manager Enhance agency systems and practices to ensure ongoing industry leadership Desired Skills & Experience: 3 years of experience in search engine marketing and campaign analysis 3 years of experience in Google Analytics, Google Tag Manager, and Data Studio; Google certification is a plus Exceptional quantitative analytical skills and aptitude including intermediate to advanced Excel skills Excellent interpersonal skills, including extremely strong written and verbal communication skills Exceptional problem-resolution skills including the ability to think creatively in the development of ideas/solutions Experience in SEO is a plus but not required Employee Benefits: Profit sharing Flexible PTO 11 holidays per year including week between Christmas and New Years Summer Fridays Flexible work environment About KSV: KSV is a full-service marketing consultancy and advertising agency focused on sustainability. With offices in New York and Vermont, KSV has partnered with sustainable brands across a variety of industries for over 40 years, building effective marketing programs that deliver on business KPIs. KSV is a member of MAGNET, a global network of independent advertising and marketing agencies with partners throughout the world. KSV is a NYC and WBENC-certified women-owned B Corporation. You must be eligible to work in the United States to be considered for this role. We are an EOE and do not discriminate against applicants due to race, age, ethnicity, gender, religion, national origin or veteran status or on the basis of disability. Email us and convince us you?re the perfect fit. Please send your resume and salary requirements to createwithksvc.com. We?ll respond to all qualified candidates.
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.
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