E-Commerce Manager - Americas

Employment Type

: Full-Time

Industry

: Miscellaneous



E-Commerce Manager - Americas
North America-North America-United States-NJ-Carlstadt
Position Title: E-Commerce Manager
Job Description:
The E-Commerce Manager is responsible for managing revenue targets and
unit sales performance of the e-commerce business, specifically
focusing on ***********, Amazon, and other relevant country or
regional e-commerce platforms.
The E-Commerce Manager will be responsible for managing and optimizing
key revenue driving activities, and providing input for digital
advertising, search engine marketing, web optimization, and
retargeting programs. The ideal candidate will have a strong
background in e-commerce, digital marketing, and data analytics and
thrives in measurement-driven environments.
This role reports to the Americas Sales Director and maintains strong
working relationships with the EMEA & APAC e-commerce managers,
marketing, sales operations, and web teams.
Responsibilities:
On a daily basis:
* Monitor daily performance of KPIs: revenue, order volume, average
order value, conversion, traffic (North America website and
ecommerce marketplace, and six regional sites in EMEA)
* Develop ongoing reports for communicating performance to
managerial and senior leadership
* Forecast upcoming business by day, month, quarter, and report to
Americas Sales Director, Senior Global Web Manager & Global VP of
Sales.
* Review & analyze product pricing across Amazon & Dealer web
platforms with recommendations for improving e-commerce
performance
* Monitor and replenish inventory of products on ecommerce
marketplaces
On an ongoing basis, perform sales optimization tasks:
* Spot trends and gaps in KPIs
* Analyze Google Analytics and ecommerce marketplace sales data and
identify opportunities for optimization
* Work with internal stakeholders to plan, execute, and track
promotions to uplift revenue
* Make recommendations on digital marketing (SEO, Paid Search, CRO,
Email Marketing) and site optimization (user experience)
* Work with web team/search marketing agency to plan and implement
site improvements and overall e-commerce enhancements
* Monitor marketplaces including Amazon and Ebay for unauthorized
3rd party sales of Pantone products, and work closely with
regional sales directors and operations associates to develop
countermeasures aimed at reducing over impact of these sales
* Develop promotional spend strategies to optimize performance of
ecommerce marketplace product listings
* Manage placement of new product launch assets on marketplace
product pages
Requirement/Skills:
* 5+ years of e-commerce experience in roles with advancing
responsibility from companies with similar or higher level of
volume and complexity
* Advanced knowledge of Google Analytics, Amazon, search engine
marketing & retargeting, and e-commerce best practices including
merchandising, funnel analysis, and related disciplines
* Advanced knowledge of Microsoft Excel; the ability to quickly
master Excel-based business and reporting tools
* Strong track record of managing and meeting sales forecasting
expectations
* Demonstrated ability to examine, understand, and report on
patterns in data
* Bachelor s degree in marketing, communications, business or
related field
* Relevant experience in brand, fashion, graphic art, or design
related industries
* Successful working experience in team setting, matrix-based
organizations, complemented by agencies
* Experience with A/B testing tools, DOMO, and other digital
analysis tools, strong plusses
* Focus, passion, and the ability to thrive in an entrepreneurial,
data-driven environment
* Location: Carlstadt, New Jersey
Full-time

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