Executive Director, Marketing, ADF


: $135,105.00 - $127,920.00 /year *

Employment Type

: Full-Time


: Executive Management

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Description The Executive Director of Marketing drives the business and strategic development of the North America portfolio of fragrance brands, primarily responsible for developing and implementing omni-channel and 360 strategic marketing plans for Michael Kors Beauty, Donna Karan, Tommy Hilfiger, Ermenegildo Zegna and Aramis. The position will collaborate with Account Management, Global Marketing, Demand Planning and GBSC to ensure new launches are correctly sized and forecast and that all non-saleable tools are produced on time and within budget to adequately support the 360 Go To Market plans. This role leads the Product, Trade and Consumer Marketing functions and is responsible for understanding specific retailer needs and product specific consumer trends to develop the Category Strategy to guide overall product strategy and negotiate our brands strategic category priorities with Global. It will be responsible for consumer and trade media strategies, including planning and executing effective media mix in line with brand marketing objectives. This role provides significant input into the LRP process; covers basic, launch, gift/promo and holiday/sets and spearheads the pricing strategy for the market. This role is also responsible for cascading the strategy and launch plans to the Canadian team and ensuring that their forecasts are aligned with the US market and developing and driving the learning agenda for ADF working with Global Education and our Field Executive Training Managers. ACCOUNTABILITIES: North America Strategy & Development for Marketing and Media Drive the yearly and long-term strategic planning for the brand portfolio by translating the global brand objectives for the North America market. Lead all 360 recommendations for newness and core by season inclusive of product, media, creative, sampling, and consumer strategies; able to conceptualize and execute marketing program for products and work with Global and Trade Marketers to develop tailored campaigns; able to provide clear instruction to creative team to execute Lead partnership efforts with North America Marketing, Global Media & Communications, and well as ELC Corporate resource groups to identify media priorities and evaluate effective media strategies which ensure business objectives are met Develop National Media strategy in partnership with NA Consumer Director to grow fan base, engagement, and drive ROI. Partner with Global PR to build collaborative go to market activations to drive awareness, engagement, and sales. Direct trade advertising support towards strategic initiatives across co-op media channels in partnership with North America Marketing, Sales and E-Commerce Responsible for the management of all Aramis & Designer Fragrance Advertising inclusive of National, Broadcast, Digital, Outdoor, Scented Materials, Direct Mail and Coop Advertising. Manage consumer agency performance to drive meaningful value to our business, deliver on strategic objectives and maximize use of all agency resources Ability to look at internal sales trends, market and consumers trends and develop accurate estimates for future sales by category and key subcategory Maximize investment to drive brand strategy, grow top-line sales and market share while delivering NOP targets Ability to identify new trends and feed those back to Global to influence product development Cascade regional strategy to the Canada Affiliate, Independent & Military channels and integrate specific market and account needs into the marketing planning Guide the team through the planning and development process of seasonal sell-in and sell-thru programs and tools Lead for account-specific Key Account Management (KAM); cascade strategies to the brand portfolio Key licensor and boutique retail team liaison Plan and participate in Retailer, Sales and Business Meetings Drive the pricing process for NA including comprehensive competitive analysis, oversee analysis of category portfolio and SKU productivity resulting in recommendations for SKU discontinuation Partner/develop Marketing programs for Retailer.com sites; deliver and execute all assets Develop NA PR strategy in alignment with the Global PR strategy, manage local agency performance Execution Partner with Sales, Finance and Demand Planning to set net sales and A&P targets. Plan and execute effective consumer segmentation, targeting and media mix based on brand media briefs Liaise with Licensors on seasonal program development, present advertising strategies seasonally for approval Develop seasonal forecasts, budget and oversee the management of the forecast and budget decks Develops clear list with timing for all assets required for marketing campaigns Develop NA development timeline to ensure the team executes all deliverables on time for sell-in and launch timing. Lead the 3 year pricing study process for the brand portfolio with the Global Pricing team and publish bi-annual price increases for basic and promotional saleable SKUs. Create spend overview decks and analysis to monitor visible opex spend in line with net sales performance Oversee Creative and Visual Merchandising Teams to ensure in-store visual statements are produced within brand guidelines and provide maximum cut through at point of sale Spearhead the development of the learning agenda and training requirements for the portfolio. Collaborate with Global Education to create tailored education programs for our specific retailers, including gratis. Liaise with Field Education Training Managers to ensure successful implementation. Cascade all facets of the strategy to the Canadian team ensuring they are aligned and forecast accordingly. Team Development Lead team of 10; develop and continually coach individuals for maximum potential Qualifications QUALIFICATIONS: 10+ years related experience. Bachelor degree is required. MBA is a plus. Excellent interpersonal skills with the ability to work with people in various disciplines and cross-functions Strong organization, attention to detail, project management and leadership skills Significant 360 marketing campaign development experience Strong analytical skills and judgment with a high level of creativity Excellent written and oral communication skills, ability to personally set priorities and motivate others Excellent computer skills with proficiency in Microsoft Word, Excel and PowerPoint Background in merchandising, consumer insights or competitive analysis a plus.Salary Range: NAMinimum Qualification11 - 15 years
Associated topics: ad, business, care, demand generation, festival, fundraise, major gift, market, newspaper, principle gift * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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