Programmatic Buyer

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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Programmatic Buyer

New York, NY


We are currently seeking a Programmatic Buyer to support RTB optimization and strategy for our firm, the programmatic buying operation at our Media company. This role drives execution and improvement of ad-exchange media buying (banner, video, paid social and mobile) for DR and Branding clients.


Main Duties and Responsibilities

60% Buying and Optimization

20% Client Service

20% Trafficking and Reporting

  • Support planning, buying and optimization of programmatic media across a portfolio of clients
  • Implement best practices for bidding, budget management, ad operations and reporting
  • Support the documentation of optimizations and learnings
  • Collaborate with account and product personnel on RTB and premium-programmatic media plans
  • Educate internal and external clients on our firm''s DSPs, results and optimizations
  • Design and implement strategies to improve performance for clients, supporting recommendations with results data


Supervisory Responsibilities

Train Assistant Buyers and interns


Knowledge and Skills Required

  • At least 1 year of hands-on programmatic buying experience
  • Proven ability to drive programmatic performance
  • Proven ability to thrive in highly collaborative work environments
  • Advanced user of at least one DSP
  • Preference to work on the disruptive side of business, with new technology
  • Knowledge of statistical concepts relevant to optimization, as well as scientific testing in live media environments
  • Strong familiarity with ad operations and campaign management (e.g. tagging, ad-servers, viewability tracking)

by Jobble


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