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Related Companies is the most prominent privately owned real estate firm in the United States. Formed over 40 yearsago, Related is a fully integrated, highly diversified industry leader with experience in virtually every aspect of development, acquisitions, management, finance, marketing and sales.
Headquartered in New York City, Related has offices and major developments in Boston, Chicago, Los Angeles, San Francisco, South Florida, Washington, D.C., Abu Dhabi, and London and boasts a team of over 4,000 professionals. The Company s portfolio of over $60 billion in real estate assets owned or under development is made up of best-in-class mixed-use, residential, retail, office and affordable properties in premier high-barrier-to-entry markets. Related has developed city-defining, mixed-use projects such as Hudson Yards and Time Warner Center in New York City and Rosemary Square in West Palm Beach and is currently developing The Grand in downtown Los Angeles, a 240-acre development in Santa Clara and The 78 in Chicago. Related has raised over $5 billion of capital across a variety of different investment vehicles and strategies. The platform is primarily focused on opportunistic real estate investments; the origination and acquisition of debt; multifamily housing opportunities; and investments in infrastructure-related development, management and services. Related was recently named to Fast Company Magazine s list of the 50 Most Innovative Companies in the World.
Related also owns Equinox Fitness Clubs and SoulCycle further expanding the companys capabilities into the health, fitness and hospitality arena and enhancing the value of its properties through an exclusive, branded amenity and lifestyle offering. For more information about Related Companies please visit www.related.com.
The Vice President of Communications and Public Affairs will work with Related s executive and marketing teams across all business lines nationally and internationally to develop proactive strategic public relations plans and tactics to support corporate and divisional business and marketing objective for one of the nation s most prominent real estate development and lifestyle firms.
The successful candidate will work collaboratively to strategically position the company and its diverse global business segments to the media, community, financial and government partners. They will be responsible for organizational messaging, media relations, content creation and storytelling to support earned and owned media, crisis communications, executive visibility and communications. This position will report to Joanna Rose, Executive VicePresident of Corporate Affairs, and will be based in New York, NY.
PRIMARY DUTIES AND RESPONSIBILITIES
The Vice President of Communications and Public Affairs shall:
Coordinate with executive and marketing teams across all business lines globally to develop and execute strategic public relations plans for Related and its business and marketing initiatives, including individual property initiatives, corporate milestones and financial transactions with all written and verbal communications to the media, community and government partners.
Serve as proactive and crisis corporate spokesperson with media outlets.
Work in close coordination with senior executives to ensure all initiatives are consistent with overall Related brand message.
Develop relationships with key business and consumer press, manage outside agencies.
Take a proactive role in issues management, driving story ideas, and creating informative, persuasive and concise multi-channel communications.
Draft and edit press materials and communications and content for owned channels, including press releases, info-graphics, op-eds, and web, editorial and social copy and content.
Plan and execute corporate and property-specific events as well as speaking engagements on behalf of senior executives and initiatives at Related.
Liaise with communications representatives from outside partners such as tenants, architects and designers, lenders, construction companies and joint venture partners as well as planning organizations, government partners and other stakeholders.
Collaborate on corporate philanthropic initiatives.
Perform all responsibilities with consideration of time sensitivity and confidentiality, using extreme discretion.
A minimum of 12 years relevant years of experience in public relations and/or public affairs.
Ideal candidate is a highly entrepreneurial and self-motivated and collaborative person who thrives in a dynamic and passionate work environment; demonstrates a flexible and adaptable work style responding quickly and efficiently under tight deadlines; and has exceptional written and verbal communication and organizational skills.
Strong strategic thinking and planning abilities.
A passion for storytelling and media relations including print, broadcast and online outlets.
Experience with multi-channel social media content strategies.
Well-established media contacts and relationships.
Experience and track record in shaping proactive reputation management programs and managing media relations programs.
Demonstrated experience managing crisis.
Excellent leadership capabilities and the ability to work both independently and as a member of a highly collaborative team.
Experience with political environment and with press covering politics and government issues is highly desired.
Financial, transactional and corporate communication experience highly desired.
Clear communicator with ability to interact with senior executives and manage relationships with key stakeholders globally.
The executive presence to work with senior leaders.
Ability to work independently and manage /drive special projects associated with corporate communications activity.
Strong interpersonal skills; team player.
High level of energy and initiative.
Personal style that is easily adaptive to different cultures and styles of transacting business.
Suitability to an entrepreneurial culture that places a premium on performance.
Excellent writer with proven organizational skills.
A mature professional with excellent judgment.
Undergraduate degree required.
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