Director, Digital (Syracuse,NY)

Employment Type

: Full-Time

Industry

: Electronics/Semiconductors



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Revlon has developed a long-standing reputation as a color authority and beauty trendsetter in the world of color cosmetics and hair care. Since its breakthrough launch of the first opaque nail enamel in 1932, Revlon has provided consumers with high quality product innovation, performance and sophisticated glamour. In 2016, Revlon acquired the iconic Elizabeth Arden Company and its portfolio of brands, including its leading designer, heritage and celebrity fragrances. Today, Revlon's diversified portfolio of brands is sold in approximately 150 countries around the world in most retail distribution channels, including prestige, salon, mass, and direct to consumer. Revlon is among the leading global beauty companies, with some of the worlds most iconic and desired brands and product offerings in color cosmetics, skin care, hair care, hair color and fragrances under brands such as Revlon, Revlon Professional, Elizabeth Arden, American Crew, Almay, Cutex, Mitchum, Elizabeth Taylor, Christina Aguilera, Britney Spears, Juicy Couture, Curve, Shawn Mendes and John Varvatos.Oversees the strategy and creation of digital content and growth of digital media platforms and communities Responsibilities:Works on how digital content integrates into the overall marketing and communications strategy Partners with Brand Managers, Paid Media Leads, PR, Influencer, and ad agencies to plan quarterly and monthly digital and social content needs Develops digital and campaign specific KPI's and benchmarks in partnership with the analytics team, brand managers and channel owners to achieve and bypass brand goals and objectives Leads the brands social program, guiding the strategic plan that outlines the objectives, goals, strategies and tactics across all social channels Owns and manages the content creation process across social channels with the social content lead Works closely with the PR and Influencer managers in how PR and influencer content is integrated across digital channels Creates a monthly editorial content calendar across digital channels at the local level Sets production schedules and is responsible for assisting the team with the creation of digital content (ex. static, animated and short-video content) in partnership with the Manager or Brand Content Management & Planning Content planning and management Education Owns all existing and future digital channels (includes but not limited to .com, e-commerce, digital media, social, mobile and more) Essential Skills:Demonstrated ability to create innovative and engaging social media platforms which drive awareness to our Revlon products Strong strategic background creating and implementing successful media and marketing campaigns. Ability to drive marketing plans to new markets through integration of new social media outlets.Demonstrated ability to view future trends in digital and social media platforms to effectively keep Revlon's media strategy engaging and forward thinking in the consistently changing marketplace Demonstrated ability to show accountability of Digital Strategy and it's direct impact on the business Demonstrated clear, direct communication style, with the ability to lead and educate Senior Management on current and future digital trends Ability to both analyze digital trends and drive consumer feedback as well as execute against it and take actionable steps Requirements:Bachelor's Degree 7-10 years; experience in brand/marketing Experience across multiple digital channels, included but not limited to .com, e-commerce, digital media, social, mobile and more Prior experience in beauty industry preferred Preferred Qualifications Bachelors or better.Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractors legal duty to furnish information. Associated topics: design, engineering, manufacture, product, product manager, production, program manager, quality
Associated topics: design, engineering, manufacture, product, product manager, production, program manager, quality

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