Director of Strategic Marketing and Communications


: $135,105.00 - $127,920.00 /year *

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

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HoursStandard University business hours8:30am 5:00pm (academic year)8:00am 4:30pm (summer)Hours may vary based on operational needs.Job DescriptionThe Director of Strategic Marketing and Communications (DSMC) will develop and execute marketing and communication strategies that advance the schools and Universitys mission and vision. We seek an innovative and collaborative candidate who will lead organizational efforts around strategic marketing public awareness, communications planning, and analytics. Our publication channels currently include websites, social media, digital platforms, print and graphic media, and multimedia.The DSMC will develop a deep understanding of our programs, research activities, and audiences to create marketing and communications initiatives that disseminate key messages, working collaboratively across the iSchool and in partnership with Syracuse Universitys Division of Marketing and Communications. Following established university brand standards, they will act as a strategic marketing champion for the iSchool, to tell our stories, promote our activities, and build on the momentum created by our strategic plan. Consistent with Syracuse Universitys positioning and identity standards, this professional will lead efforts to communicate our value proposition internationally and domestically, and elucidate how our faculty, staff, research, and teaching drive student success and research excellence at Syracuse University, an R1 institution. The DSMC must be comfortable working across multiple platforms, is an expert in modern marketing and communications tactics, and enables data-driven decision making with a digital first sensibility. The position is supported in the iSchool by communications, digital media, and web specialists, and collaborates with Syracuse Universitys Division of Marketing and Communications. The DSMC is responsible for following University digital approaches as part of Syracuse Universitys governance.The Director of Strategic Marketing and Communications is critical to communication of the iSchools vision and mission, to tell our stories, promote our many activities and programs, and build on the momentum created by our strategic plan. The DSMC has a direct impact on iSchool recruiting, enrollment, fundraising, alumni relations, and reputation management, which in turn can impact rankings.QualificationsMasters degree in relevant field ( e.g., communications, journalism, public relations, marketing, or a related field); or an equivalent combination of education and experience;Five or more years of professional experience in communications, journalism, or a related field;Demonstrated experience in developing and implementing strategic marketing communications planning;Knowledge and experience working with media outlets to proactively position the iSchools news stories;Experience writing in various formats including web, social media, press releases, marketing materials and long-form stories;Experience with communications via social media and the web.Job Specific QualificationsExcellent writing, public speaking and editing skills particularly in successful marketing materials and media relations;Excellent interpersonal skills and ability to communicate complex information to a variety of audiences;Must possess an ability to work well independently and as part of a team. Must be an excellent collaborator and have the ability to work simultaneously with many individuals and programs;Exceptional organizational and project management skills, including attention to detail and an ability to handle multiple projects and deadlines in a fast-paced environment;Demonstrated ability to set objectives and priorities, to effectively articulate and advocate the iSchools goals and programs, and to link local priorities with university efforts;Demonstrated ability to gather data, plan, prioritize, synthesize and organize information;Demonstrated professionalism and accomplishment relevant to the responsibilities of the position;Initiative, flexibility, and the ability to adapt and work creatively in a complex, rapidly changing academic environment;Proficiency in Microsoft Office, Adobe Creative Suite, content management systems for web publishing and familiarity with web analytics, social media management or other publishing programs.ResponsibilitiesProvide leadership for all aspects of the iSchools marketing and communications initiatives, designed to communicate the breadth and depth of the iSchools programs, impact and their contribution to the strength of Syracuse University. Engage in strategic planning for the iSchools internal and external communications and marketing. Serve as a member of the Division of Marketing and Communications extended team and on various working groups (e.g., campus communicators). Responsible for positioning iSchool in context of the broader University.Lead the production of marketing collateral including web content, print magazines, brochures, e-newsletters, email campaigns, webinars, online and print advertisements, print/digital signage, event calendars, video production, and other marketing materials that communicate, inform and persuade. Promote the iSchools programs, research, faculty and new initiatives, and to tell the stories of students, faculty, staff, alumni, and stakeholder achievements. In the context of University editorial calendar, work with the Enrollment Management, Advancement, and other parts of the school to create supporting and/or promotional materials for events and other activities.Serve as the iSchools primary media contact and point person to the Universitys Media Relations team. Ensure timely responses to media queries in coordination with the Universitys Division of Marketing and Communications.Represent the iSchool at appropriate university-level functions and develop collaborative working relationships with marketing, communications, advancement, student, and alumni engagement professionals.Coordinate across the iSchool to clarify responsibilities, negotiate priorities for creating marketing deliverables, manage policies and procedures, and manage a marketing budget.Other duties as assigned.Application InstructionsIn addition to completing an online application, please attach a resume and cover letter.EEOCSyracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.Commitment to Supporting and Hiring VeteransSyracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The Universitys contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.Commitment to a Diverse and Inclusive Campus CommunitySyracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity. * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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