Retention Marketing Manager


: $192,290.00 - $192,290.00 /year *

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

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Love coffee? We do too. Trade turns coffee drinkers into coffee lovers. A well-funded, subscription-based marketplace, we curate a selection of the country?s best specialty roasters and introduce consumers to a better way to buy and drink coffee. The Role: You will own the retention mechanics and communication with Trade's customer base. You will collaborate with the Director of Growth on the long-term lifecycle marketing strategy?from customer research and segmentation, to collaborating with the Brand and Content teams to deliver meaningful interactions, to increasing the LTV of existing customers. The role requires a deep knowledge of CRM systems, user segmentation, coding emails, and analytics tools. Must have: minimum 3 years experience in retention/email marketing native feel for html/css, CRM tools, email/sms platforms, customer segmentation strong understanding of customer lifecycle (bonus for being able to ideate on opportunities for improving ltv) experience with referral programs love for spreadsheets and data gumption and positivity Will be motivated to: take ownership come up with ideas improve customer experience How we work: Get nerdy about specialty coffee Pay it forward-good ideas can come from everywhere Prioritize open communication, productive disagreement, and committed cooperation A-player who's ready to work hard and get the job done Know when to lead, know when to contribute Work will be fun, safe, and rewarding place for all team members Benefits: Competitive salary and vacation offering Comprehensive health/vision/dental benefits and 401K Opportunities to personally shape a new and innovative business Access to leadership and great co-workers Transparent and collaborative Team lunches and outings Never-ending supply of amazing coffee * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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