Social Media Marketing Specialist - New York

Compensation

: $76,590.00 - $127,870.00 /year *

Employment Type

: Full-Time

Industry

: Advertising/Marketing/Public Relations



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We are looking for an energetic Social Media Specialist with experience marketing B2B tech. It?s an ideal time to join our growing team and company, where you?ll develop and manage our social media strategy. We are a small but enthusiastic team who needs someone who can execute a social media program that drives brand awareness, generates leads, and engages on social media to move prospects into and through the funnel.??


The right person will thrive in our fast-paced environment, quickly assimilate our business intelligence and SaaS platform story, and translate that information for?the?social media program.?

This role reports to the?Digital Marketing Manager?and will?daily?collaborate with the entire marketing team to help both the team and the company meet our KPIs and revenue goals.?

This position is located in our NYC office near Madison Square Park.?


Principal Responsibilities:

  • Create, measure, and refine a social media strategy that drives traffic, increases leads (and increases leads from enterprise companies), and increases engagement.??
  • Coordinate with Brand, Demand Gen, Content,?and Product marketing managers to create and execute a social media calendar.?
  • Write social copy and develop innovative social content and campaign ideas that achieve marketing goals.?
  • Monitor all platforms, responding to comments, and listening to competitors, target personas and audiences, and industry publications.?
  • Help increase our position as industry thought leaders by helping?VTS?become a bigger part of the?social media conversation, helping key employees engage with the social media community.?
  • Create program that facilitates employee social media sharing?in a way that helps us meet our goals.?
  • Measure, track, and?refine?to drive stronger revenue growth throughout the full funnel.?


Personal Skills/Attributes/Qualifications:??

  • 3+ years'' experience with social media, content, and creative.?
  • Bachelor?s degree?with experience in?B2B?software, telematics, or business intelligence technology.?
  • Exceptional writing and editing skills; able to draft communications for various platforms?and?formats while capturing a consistent voice and driving action or engagement.?
  • Comfortable with analytics and has a continuous improvement mindset.?
  • Comfortable working in a revenue-focused, metrics-driven organization.?
  • Ownership mentality, attention to detail,?and ability to prioritize tasks based on business impact.?
  • Creative and?solution-oriented.?

by Jobble

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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